A gap analysis refers to ____.
A) The difference between goals and outcomes for the firm
B) The difference in corporation and division goals
C) The difference in corporation and individual goals
D) The difference in financial outcomes for firm from industry
E) The difference in marketing expenditures for firm and competitors

Question

Quizplus · Accepted Answer

A gap analysis identifies the difference between the current state and desired goals or outcomes for a firm, helping to determine what steps are needed to achieve those goals.

A Gap Analysis Refers to ____