Customers' direct involvement in the creation of goods, services or experiences they consume is known as:
A) Competition
B) Coproduction
C) Cost sharing
D) Customer focus

Name: Customers' direct involvement in the creation of goods, services or experiences they consume is known as: A) Competition B) Coproduction C) Cost sharing D) Customer focus
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Coproduction refers to the active involvement of customers in the creation or development of the products, services, or experiences they consume.

Customers' Direct Involvement in the Creation of Goods, Services or Experiences