An appeal that uses facts and statistics is called
A) Ethos or an ethical appeal
B) Logos or a logical appeal
C) Pathos or an emotional appeal
D) Telos or an existential appeal
Correct Answer:
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Q15: In terms of tone, business messages should
Q16: Written business messages generally should use all
Q17: When creating a persuasive message, you should
Q18: A well-written application letter should do all
Q19: All of the following are examples of
Q21: A television commercial that shows young people
Q22: Tests of the validity of evidence include
Q23: Poorly organized messages can send all of
Q24: Three common types of conclusions are
A) Goodwill,
Q25: The AIDA approach is an acronym for
A)
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