The major purpose of factor rotation is to
A) compare the oblique and orthogonal procedures.
B) increase the number of non-zero factor loadings.
C) prepare the correlation matrix for factoring.
D) simplify the factor matrix for interpretation.

Question

Quizplus · Accepted Answer

Factor rotation, such as varimax rotation, is used to simplify the factor matrix, making it easier to interpret by maximizing the variance of the squared loadings of a factor (column) on all the variables (rows) in a factor matrix. This process often results in a clearer pattern of loadings, where each variable tends to load highly on one factor, thereby simplifying the interpretation of the factors.

The Major Purpose of Factor Rotation Is to