A useful technique for investigating the connotative meanings that different concepts have for people is the __________ technique.
A) Q-sort
B) role-construct repertory
C) semantic differential
D) sociometric

Question

Quizplus · Accepted Answer

The semantic differential technique is used to investigate the connotative meanings that different concepts have for people, by asking respondents to rate a concept on a series of bipolar scales (e.g., good-bad, happy-sad).

A Useful Technique for Investigating the Connotative Meanings That Different