Which of the following strategies involve an attempt to distinguish the firm's products or services from others in the industry?
A) Cost leadership
B) Differentiation
C) Focus
D) Internal growth
E) Diversification

Question

Quizplus · Accepted Answer

Differentiation is the strategy that involves an attempt to distinguish the firm's products or services from others in the industry. Cost leadership focuses on offering the lowest cost products or services, focus concentrates on a specific market segment, internal growth focuses on expanding the firm's operations through increasing production or sales, and diversification concentrates on entering new markets or industries.

Which of the Following Strategies Involve an Attempt to Distinguish