Double Click, Inc. has a number of strategic business units. Their handheld computer unit has a large market share in this rapidly growing industry. According to the BCG matrix, their handheld computer business would be classified as:
A) a dog.
B) a star.
C) a question mark.
D) a cash cow.
E) stuck in the middle.

Question

Quizplus · Accepted Answer

According to the BCG matrix, stars represent strategic business units that have a high market share in a rapidly growing industry. Double Click, Inc.'s handheld computer unit has a large market share in a rapidly growing industry, making it a star.