After Sunshine Systems merged with RTD Enterprises, company executives noticed that due to increased employee collaboration between the two units, costs were down and revenues increased within both areas. This is an example of which element of competitive advantage?
A) Identifying internal strengths and weaknesses
B) Targeting customers
C) Exploiting core competencies
D) Building synergy
E) Delivering value

Question

Quizplus · Accepted Answer

Building synergy refers to the combination of the strengths of two or more entities to achieve a greater outcome than what could be accomplished individually. In this case, the merger of Sunshine Systems and RTD Enterprises resulted in increased collaboration and cost reduction, leading to increased revenues in both areas. Therefore, building synergy is the best choice.

After Sunshine Systems Merged with RTD Enterprises, Company Executives Noticed