A glocalization strategy seeks to achieve both global standardization and national responsiveness.

Name: A glocalization strategy seeks to achieve both global standardization and national responsiveness.
Brand: Quizplus
Rating: 4.8 (31 reviews)

Question

Quizplus · Accepted Answer

A glocalization strategy combines two seemingly opposite approaches by adapting global products and services to meet specific local needs while maintaining standardized global branding and messaging. The goal is to achieve economies of scale while also respecting local cultures and traditions.

A Glocalization Strategy Seeks to Achieve Both Global Standardization and National