Similarity with the source of persuasion does not have to be limited to group membership. In a study by Silvia (2005), students were more persuaded when the source

Name: Similarity with the source of persuasion does not have to be limited to group membership. In a study by Silvia (2005), students were more persuaded when the source
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Similarity in personal attributes, such as having the same first name and birth date, can create a sense of connection and familiarity, which can enhance persuasiveness.

Similarity with the Source of Persuasion Does Not Have to Be