The purpose of marketing control is
A) determine what the mission statement should be
B) minimize the riskiness of the behaviors being promoted
C) detect deviations from the goal and correct them
D) adjust the goals that are being targeted
E) provide a mechanism for the marketer to protect his or her job

Question

Quizplus · Accepted Answer

Marketing control is primarily about monitoring performance, identifying deviations from planned outcomes, and making necessary adjustments to ensure that marketing objectives are achieved.

The Purpose of Marketing Control Is