The two stages an organization should go through when deciding on monetary pricing are
A) determining demand functions and conducting a break-even analysis
B) determining the demand and then the response functions
C) determining the pricing objective and then the pricing strategy
D) determining the perceived cost and then the monetary cost
E) determining the benefit bundle and then the cost bundle

Question

Quizplus · Accepted Answer

Organizations should first determine their pricing objectives, which guide the overall pricing approach, and then develop a pricing strategy that aligns with these objectives to effectively set prices.

The Two Stages an Organization Should Go Through When Deciding