The three levels of the concept of a product are as follows:
A) the product mix, product line and product item
B) the features, styling, packaging, and quality
C) the core product level, intangible product level and augmented product level
D) the core product level, tangible product level and augmented product level
E) the product level, the service level and the pure behavior level

Question

Quizplus · Accepted Answer

The three levels of a product are the core product (basic benefit), tangible product (physical attributes), and augmented product (additional services and benefits).

The Three Levels of the Concept of a Product Are