The manager of the New England Patriots conducted a large survey.He wanted to know if there was an association between fans being "season ticket holders" vs."non-season ticket holders" and whether they "bought" vs."didn't buy" team merchandise at the game.Because his survey included these measurements,he used SPSS to run a Pearson correlation coefficient that turned out to be 0.88 with a Sig.value of .001.This meant there is a significant relationship.

Question

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The Pearson correlation coefficient is used to measure the strength and direction of a linear relationship between two continuous variables. In this scenario, the variables ("season ticket holders" vs. "non-season ticket holders" and "bought" vs. "didn't buy" team merchandise) are categorical, not continuous. Therefore, a Pearson correlation coefficient would not be the appropriate statistical test to assess the relationship between these variables. A Chi-square test or another test for categorical data would be more appropriate.

The Manager of the New England Patriots Conducted a Large