A brand product manager needs to know if men and women hold different attitudes about her product. What test should the brand product manager use?
A) Cross-tabulation
B) Independent samples t-test for means
C) Pearson chi-square test of independence
D) Paired sample t-test for means
E) Regression analysis

Question

Quizplus · Accepted Answer

An independent samples t-test for means is used to compare the means of two independent groups (in this case, men and women) to determine if there is a statistically significant difference in their attitudes towards the product.

A Brand Product Manager Needs to Know If Men and Women