Which of the following statements about hypothesis testing is NOT true?
A)It is a means for establishing standards for making decisions about whether to accept sample results as valid for the overall population.
B)It applies to both univariate and multivariate analyses.
C)It lets a researcher know with certainty that a sample result is true for the population.
D)It is generally what marketers begin with when preparing to launch a research study.
E)All of these are correct.

Question

Quizplus · Accepted Answer

Hypothesis testing does not provide certainty about the truth of a sample result for the population. It can only provide a level of confidence or probability that the result is valid for the overall population.

Which of the Following Statements About Hypothesis Testing Is NOT