Student researchers collected data on name awareness of a local store. The researchers found that three-fourths of the people who refused to respond were members of the Greek system. If the Greek students who refused to participate in the survey were truly different on some key dimension from those who actually responded to the______________survey,______________error could bias the research results.
A) observation
B) sampling
C) response
D) nonresponse
E) noncoverage

Question

Quizplus · Accepted Answer

Nonresponse error occurs when the individuals who do not participate in a survey differ in significant ways from those who do, potentially biasing the results.

Student Researchers Collected Data on Name Awareness of a Local