A quota sample is a nonprobability sample chosen so that the proportion of sample elements with certain characteristics is about the same as the proportion of the elements with the characteristics of the target population.

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A quota sample is designed to achieve representativeness by ensuring that the sample's demographic, psychographic, or geographic characteristics match those of the target population. Quota sampling does not involve random selection, so it is not a probability sampling method.

A Quota Sample Is a Nonprobability Sample Chosen So That