What Type of Scale Is the Following? "Indicate Your Opinion

What type of scale is the following? "Indicate your opinion about services Delta Airlines provides,by placing an "X" at the appropriate position on the lines to the right of the services below.Services-Very Bad/Very Good: Frequent flyer program/Continental magazine/On flight food service"

A) Stapel scale
B) Likert scale
C) Temperature scale
D) Graphic-rating scale
E) Itemized rating scale