The attitude ratings scale with which we might use a snake diagram is
A)the itemized-ratings scale.
B)the semantic-differential scale.
C)the graphic-ratings scale.
D)the summated-ratings (Likert)scale.
E)the comparative-ratings scale.

Question

Quizplus · Accepted Answer

The snake diagram is a visual representation of a semantic-differential scale, which is used to measure attitudes towards a particular concept or object. The scale consists of a series of bipolar adjectives or phrases that respondents use to rate their feelings towards the subject. The snake diagram is a useful tool for visualizing the results of a semantic-differential scale, as it enables researchers to see how attitudes vary across different dimensions. Therefore, the best choice for the attitude ratings scale with which we might use a snake diagram is the semantic-differential scale.

The Attitude Ratings Scale with Which We Might Use a Snake