When it comes to measurements,which of the following are TRUE?
A)Market researchers measure objects,not their attributes.
B)The definition of "measurements" is narrow,specifying how numbers will be assigned.
C)We could measure a person's income,age,gender,or attitude toward something using a scale of 1-5.
D)The qualities of attributes being measured dictate the rules for how numbers are assigned.
E)All of these are true.

Question

Quizplus · Accepted Answer

The qualities of attributes being measured dictate the rules for how numbers are assigned. This statement is the only one that accurately describes the nature of measurement. Market researchers, for example, measure attributes such as attitudes, behaviors or opinions, not objects themselves. The definition of "measurements" is not narrow and does not specify how numbers will be assigned. Lastly, while a scale of 1-5 is a common method of assigning values to attributes, it is not the only method.

When It Comes to Measurements,which of the Following Are TRUE