John was stopped at the local shopping centers and asked if he would be willing to participate in a research study.Because John was alone and mainly doing window-shopping,he agreed to participate.John was taken to a room and shown four new advertisements and asked various questions related to the ads.This type of technique is called?
A)Person-on-the-street interview
B)Mall-intercept interview
C)Drop-off survey
D)Ad recall interview
E)None of these are correct.

Question

Quizplus · Accepted Answer

The technique described in the passage is called a mall-intercept interview as it involves stopping people in a public place, such as a shopping center, and asking them to participate in research. The other options do not fit the scenario described.

John Was Stopped at the Local Shopping Centers and Asked