What type of research helps decide whether to go ahead with producing an expensive, novel ad campaign?
A) Secondary research because it is inexpensive and readily available.
B) Online survey because it is fast, inexpensive, and reliable.
C) Telephone survey to ensure a reliable probability sample.
D) Focus groups to assess consumers' deeper reactions.
E) Test marketing to see if there are any major complaints.

Question

Quizplus · Accepted Answer

Focus groups are used to gather in-depth insights into consumer reactions and feelings about a new concept, such as an ad campaign, before committing to full-scale production.

What Type of Research Helps Decide Whether to Go Ahead