Involving the client in the development and design of the research study will usually complicate and slow the research process.
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Q7: The purpose of exploratory research is to
Q8: In the funnelling process, problem areas that
Q9: A thorough situation analysis can only be
Q10: "Sales in the packaged foods segment are
Q11: Research problems can be defined through funnelling.
Q13: Whenever possible, a researcher should conduct primary
Q14: Marketing research problems can be defined only
Q15: The only source of secondary data is
Q16: External data sources include government, business and
Q17: The information from Environics Analytics' PRIZM C2
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