Among the following activities, the most expensive one for a marketing manager of a long-distance telephone service provider would be to
A) strengthen existing positive attitudes.
B) appeal to existing attitudes.
C) discover the attitudes of a firm's target market.
D) change existing negative attitudes toward the service.
E) create a new attitude toward the service.

Question

Quizplus · Accepted Answer

Changing existing negative attitudes is often the most expensive activity because it requires significant effort and resources to alter established perceptions and overcome resistance.

Among the Following Activities, the Most Expensive One for a Marketing