How and why consumers make purchase decisions is determined through the study of
A) cognitive dissonance.
B) consumer behaviour.
C) reference groups.
D) the hierarchy of needs.
E) viral marketing.

Name: How and why consumers make purchase decisions is determined through the study of A) cognitive dissonance. B) consumer behaviour. C) reference groups. D) the hierarchy of needs. E) viral marketing.
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Question

Quizplus · Accepted Answer

Consumer behaviour is the study of how and why consumers make purchase decisions.

How and Why Consumers Make Purchase Decisions Is Determined Through