Which of the following organizations is least likely to depend on psychographic segmentation strategies?
A) Walmart
B) Adventure Tours
C) Ford
D) Labatt
E) Porsche

Question

Quizplus · Accepted Answer

Walmart is a mass-market retailer that focuses more on demographic and geographic segmentation rather than psychographic segmentation, which is more relevant for niche or lifestyle brands.

Which of the Following Organizations Is Least Likely to Depend