Technology is an important factor in the growth and adoption of direct segmentation and behavioural marketing.
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Verified
Q6: Behaviour response segmentation helps explain why two
Q7: Henry Ford's introduction of the Model "T"was
Q8: A brand is "democratized"if customers can control
Q9: Real estate companies and mortgage companies are
Q10: Age is a sub-segment of demographic segmentation.
Q12: Marketers refer to the target market profile
Q13: Targeting a young female business executive who
Q14: The Lexus campaign appealing to "bold achievers"
Q15: Jaguar cars appeal to an upscale, status-conscious
Q16: Distributing trial coupons for a new soft
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