Based upon the results from test marketing, marketers expect it to take two years for their product to progress from introduction to market saturation. This period of gradual acceptance is known as
A) the product life cycle.
B) market absorption.
C) diffusion of innovation.
D) commercialization.
E) market screening.

Question

Quizplus · Accepted Answer

The period of gradual acceptance of a product in the market is known as the diffusion of innovation, which describes how a new product is adopted and spread across different consumer segments over time.

Based Upon the Results from Test Marketing, Marketers Expect It