In a target market management system,
A) the organization recognizes that different customer classes with different needs require different marketing strategies.
B) there are no brand managers, only category managers.
C) there is considerable internal competition between brands for marketing services.
D) the organization streamlines services such as secretarial, accounting, and consulting services.
E) the responsibility for promoting a product is outsourced.

Question

Quizplus · Accepted Answer

In a target market management system, the organization identifies different customer segments with unique needs and tailors marketing strategies accordingly to effectively reach and serve these diverse groups.

In a Target Market Management System