Which of the following statements about the trends in managing products is correct?
A) Brand management is replacing category management as the preferred structure.
B) The trend is to separate various organizational structures.
C) There is a trend toward customer-centric management structures.
D) There is a trend toward the brand management system.
E) There is a trend toward direct marketing.

Question

Quizplus · Accepted Answer

There is a trend toward customer-centric management structures as companies focus on better understanding and serving their customers' needs and preferences.

Which of the Following Statements About the Trends in Managing