A vertical marketing system in which the organization with the greatest economic influence has control is called a(n)
A) monopoly.
B) administered VMS.
C) corporate VMS.
D) contractual VMS.
E) economic VMS.

Question

Quizplus · Accepted Answer

An administered VMS is a vertical marketing system where one organization, usually the one with the greatest economic influence, controls the activities of the others without formal ownership.

A Vertical Marketing System in Which the Organization with the Greatest