Which of the following represents the most direct distribution channel?
A) A consumer purchases Nike running shoes from the corporate-owned Nike retailer at the local outlet mall.
B) The manufacturer sells to an online intermediary who sells to consumers via the Internet.
C) An agent who represents many manufacturers sells products to a retailer for sale to consumers.
D) An importer purchases from a manufacturer, sells to a wholesaler, who sells to a retailer.
E) A final user purchases from a retailer.

Question

Quizplus · Accepted Answer

In option A, the consumer buys directly from a corporate-owned retailer, which is part of the manufacturer, making it the most direct channel.

Which of the Following Represents the Most Direct Distribution Channel