With the increasing adoption of electronic distribution technologies such as EDI and the Internet, the role of intermediaries is soon to be obsolete.
Correct Answer:
Verified
Q3: An indirect channel is one that bypasses
Q4: Channel width refers to the number of
Q5: Apple only uses indirect distribution channels.
Q6: Convenience goods such as bread and milk
Q7: Channel length refers to the number of
Q9: A manufacturer like Procter & Gamble that
Q10: GM and Ford's increased usage of the
Q11: Rolex is selective about which retail outlets
Q12: It is never appropriate to employ the
Q13: An intensive distribution strategy is used by
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