Jack-in-the-Box uses the length of the grass in the front yard of homes as a means of estimating the socioeconomic characteristics of prospective sites.This is an example of
A)direct observation.
B)archives.
C)indirect observation.
D)experiment.
E)None of these are correct.

Question

Quizplus · Accepted Answer

Using the length of grass as a way of estimating socioeconomic characteristics is not a direct observation, as it does not involve directly observing the socioeconomic characteristics themselves. It is also not an archive, as it does not involve looking at historical records. Rather, it is an indirect observation, as it involves looking at a proxy variable (grass length) that is believed to be correlated with the variable of interest (socioeconomic characteristics). This is a common technique in social science research.

Jack-In-The-Box Uses the Length of the Grass in the Front