Which of the following is an example of the communication method of obtaining data?
A) The researcher classifies people into social class strata by personally rating the furniture in their homes via on- site visits.
B) A researcher infers people's reactions to a product display by noting how long they stand in front of it.
C) A researcher assesses the popularity of various museum exhibits by noting tile wear in front of each exhibit.
D) A researcher measures consumer attitudes by means of subjects' responses to a questionnaire.
E) A researcher notes the gender and race of each person making a purchase during a special sale.
Correct Answer:
Verified
Q2: A researcher needs to determine how many
Q3: Which of the following is an advantage
Q4: Which of the following types of primary
Q5: Observers in a supermarket are watching customers
Q6: Observational data have the advantage over communication
Q7: Which of the following is NOT an
Q8: Which of the following is NOT an
Q9: The observation method
A) Cannot measure all consumer
Q10: Which of the following are limitations of
Q11: Unstructured observation is used:
A) For studies in
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