Of the following situations,which would be the most appropriate for using a discontinuous/omnibus panel?
A)To gain insights into changes in consumers' purchases and attitudes
B)To determine if members of the panel switched brands from one time period to the next
C)To determine how consumers feel about two different product packages by varying panel questions from one panel measurement to the next
D)To have a focus group moderator ask participants about their views on a new advertisement
E)All of these are correct.

Question

Quizplus · Accepted Answer

Discontinuous/omnibus panels are typically used to gather information about changing attitudes or behaviors over time, such as in option C where questions can be varied from one panel measurement to the next to see how consumers feel about different product packages. Options A and B could also benefit from panel research, but would likely be better suited for more continuous tracking studies. Option D would be better suited for a traditional focus group rather than a panel study.

Of the Following Situations,which Would Be the Most Appropriate for Using