The types of consumer panels in a longitudinal study are
A)continuous panels.
B)true panels.
C)discontinuous panels.
D)omnibus panels.
E)All of these correctly refer to a type of consumer panel in a longitudinal study.

Question

Quizplus · Accepted Answer

All of the choices (A,B,C,D) correctly refer to a type of consumer panel in a longitudinal study. A continuous panel is one that recruits new members every year and drops out of members who no longer qualify, thereby ensuring a constant flow of respondents. True panel refers to a fixed set of respondents surveyed over and over at different points in time. Discontinuous panel recruits in such a way that there is little overlap between the sets of respondents used each time. Omnibus panel includes respondents that belong to several different panels, covering a range of topics.

The Types of Consumer Panels in a Longitudinal Study Are