Omni-channel retailing recognizes that sources of transaction data that provide purchase insights are available from
A)brick-and-mortar.
B)e-commerce.
C)mobile.
D)in-store pickup.
E)Omni-channel retailing could include transaction data from all of the above.

Question

Quizplus · Accepted Answer

Omni-channel retailing involves integrating multiple channels and sources to create a seamless shopping experience for customers. The channels may include brick-and-mortar stores, e-commerce websites, mobile devices, and in-store pickup options. Therefore, transaction data from all of the above sources can provide valuable purchase insights for retailers engaged in omni-channel retailing.

Omni-Channel Retailing Recognizes That Sources of Transaction Data That Provide