One of the most important uses of a Decision Support System in marketing is customer relationship management.

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Customer relationship management is one of the most important uses of a Decision Support System in marketing, as it allows companies to collect and analyze data about their customers in order to improve their relationships and deliver better products and services. DSS can help companies to track customer behavior and preferences, anticipate customer needs, and tailor marketing campaigns and product offerings to individual customers or groups of customers with similar characteristics. This can help companies to increase customer satisfaction, loyalty, and retention, as well as reduce customer churn and acquisition costs.

One of the Most Important Uses of a Decision Support