Putting systems in place that provide marketing research data on an ongoing basis is called
A)the project approach.
B)the systems approach.
C)the automated approach.
D)the repetitive approach.
E)the scientific approach.

Question

Quizplus · Accepted Answer

The systems approach involves establishing systems that provide ongoing marketing research data. This approach is focused on creating a continuous flow of information rather than a one-time project.

Putting Systems in Place That Provide Marketing Research Data on an Ongoing