Benefits of focus groups include
A)ideas that can drop "out of the blue".
B)snowballing ideas.
C)more spontaneous responses than in one-on-one interviews.
D)easy interpretation of responses.
E)All of these choices are correct.

Question

Quizplus · Accepted Answer

All of the choices listed are benefits of focus groups, including ideas that can drop "out of the blue," snowballing ideas, more spontaneous responses than in one-on-one interviews, and easy interpretation of responses. Therefore, option E is the correct answer.

Benefits of Focus Groups Include