Serendipity,or chance ideas,as a source of marketing research problems,might arise from
A)customer complaint letters.
B)salesperson's call reports.
C)comments in trade publication.
D)customer calls to toll-free service assistance centers.
E)All of these are sources of chance ideas.

Question

Quizplus · Accepted Answer

All of these sources can potentially lead to serendipitous marketing research problems. Customer complaint letters may reveal a pattern of issues not previously identified, salesperson call reports may highlight an unmet need in the market, comments in trade publications may spark new ideas for product development or promotion, and customer calls to toll-free service assistance centers may highlight areas where improvements can be made. Therefore, all of these sources should be considered when looking for potential research problems.

Serendipity,or Chance Ideas,as a Source of Marketing Research Problems,might Arise