The utility approach to ethical reasoning holds that the correct course of action is the one that promotes
A)the least negative reaction.
B)the greatest good for the greatest number.
C)the most benefit to the firm that commissioned the marketing research.
D)the most favorable publicity.
E)the most practical solution.

Question

Quizplus · Accepted Answer

The utility approach to ethical reasoning is based on the concept of maximizing benefits and minimizing harms. In this approach, the correct course of action is the one that provides the greatest good for the greatest number of people. Therefore, option B is the correct choice as it aligns with the central idea of the utility approach.

The Utility Approach to Ethical Reasoning Holds That the Correct