The theory of communication that states an organization beams a message first to mass media outlets, which then deliver the message to mass receivers (readers, listeners and viewers) for their response is:
A) dissonance theory
B) SEMDR theory
C) concentric-circle theory
D) two-step flow theory

Question

Quizplus · Accepted Answer

The two-step flow theory suggests that media messages are first received by opinion leaders, who then pass them on to a wider audience, influencing their opinions and behaviors.

The Theory of Communication That States an Organization Beams a Message