The reason publicity is considered more credible than advertising is that it has passed the standards of a third party, the media.
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Q41: Manipulating the media is a goal of
Q42: Good media relations require organizations to adopt
Q43: The cardinal rule in dealing with the
Q44: A major and distinct advantage of advertising
Q45: Publicity differs dramatically from advertising but typically
Q47: Pitching in public relations is similar to
Q48: The downside to promising one paper an
Q49: When all is said and done about
Q50: For online publicity placement, public relations practitioners
Q51: Since the Internet has become a more
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