The overriding challenge that confronts today's internal communicators is to convince employees that management not only wants to communicate with them, but also wants to do it in a truthful, candid, and succinct manner.

Question

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The primary challenge for internal communicators today is indeed to build trust and credibility among employees, ensuring them that management seeks open, honest, and efficient communication. This involves overcoming skepticism and fostering a culture of transparency and engagement within the organization.

The Overriding Challenge That Confronts Today's Internal Communicators Is to Convince