Proper use of style indicates the level of competency and professionalism of writers and organizations submitting material to a media editor.
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Q45: The lead is the most critical component
Q46: Newsworthy, localized news releases stand a better
Q47: A news release that makes an announcement
Q48: A solid news release should eschew jargon
Q49: "Boiler plate"
in a news release provides the
Q51: "Nourishing quotes"
are quotes that count; they advance
Q52: At one time, an organization that issued
Q53: Trying to stimulate a "conversation"
is a legitimate
Q54: Hammering home the headline and following the
Q55: Careful self-editing is critical to presenting a
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