Which one of the following is not one of the managerial forces affecting selling and sales management?
A) shift toward efforts to reduce costs
B) decreased emphasis on contacting prospects and customers
C) shift toward direct marketing efforts
D) increased use of sales force certification

Question

Quizplus · Accepted Answer

Decreased emphasis on contacting prospects and customers is not a managerial force affecting selling and sales management, as maintaining contact is crucial for sales success.

Which One of the Following Is Not One of the Managerial