Which of the following factors can sales managers use to determine the best way to structure the sales force?
A) geographically
B) by product
C) by customer type
D) all of the above can be used

Question

Quizplus · Accepted Answer

All of the factors listed can be used to determine the best way to structure the sales force. Geographic structuring is useful when the sales force covers a large territory. Product structuring is useful when the sales force sells a variety of products. Customer type structuring is useful when the sales force sells to different types of customers.

Which of the Following Factors Can Sales Managers Use to Determine